Cityfolk Beer X Hold Out Brewing

As a part of their artist series, Hold Out Brewing brought me on to collaborate on artwork for their new farm brew series, Cityfolk. From brainstorming the name, to planting the watermelon sprouts, creating the label and assisting in the brewing process, this was a first-of-its-kind project for Emma. Being integrated into each phase of the beer’s development added experience and perspective that carried into the label design.

The artwork colors reflected bright watermelon tones, while the design incorporates illustrations of the ingredients, planting & harvesting cycle, and a map of the farm and brewery locations in Austin, Texas. This is an annual beer made with the local melon harvest and in collaboration with various farms around Austin and available each fall. A tote bag design was also a part of this project, available year-round at Hold Out and screen printed by Ramona Press.

2023 Cityfolk Watermelon Lager X Urban Roots Farm (custom map + label elements)

2024 Cityfolk Watermelon Lager X Hope Full Farm (custom map + label elements)